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Enquirer Consulting Group / Prepared for Cainiao Group
August 2026

The network is built.
The merchants outside it are the market.

A short read on reaching cross-border shippers who never appear inside a marketplace, sent to go with yesterday's note about the call that stayed on the books.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Demand that never shows up on the platform.

01
In cross-border logistics, the merchants inside a marketplace are visible and countable. The brands selling direct from their own store are neither, and they carry the same freight.
02
The person who changes a logistics provider is rarely the person who complains about one. It is a head of supply chain or an operations director, and the conversation usually starts after a peak season went badly rather than before.
03
Buying moments in this category are events, not seasons: a new market opened, a returns problem that reached the board, a fulfillment contract coming up for renewal, a new head of operations in the seat.
A network reaches every country it serves. It does not automatically reach every buyer who needs it.
Prepared for Cainiao Group
Where this goes

From platform demand to named demand.

Today
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In this category, most demand arrives through the platforms and partners a network is already attached to.
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That is efficient, and it is silent about direct-to-consumer brands and mid-market exporters who sit entirely outside those platforms.
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Where a large merchant does land from outside, it is usually because somebody happened to know somebody.
In the first weeks and months
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A named list of brands and exporters shipping across borders in the categories you want more of, built against criteria you set.
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Messages written one person at a time for the two seats that decide: the supply chain owner and the commercial owner who counts the delivery cost.
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A watch on the moments that open the question, so the first message lands when a new market or a renewal is live.
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A motion your team owns at the end, with the list, the playbook and the reporting handed over.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Cainiao Group

Three things, built for named merchants.

The named-account layer

Brands, retailers and exporters shipping cross-border, identified one at a time by category, destination market and shipping profile, and kept current rather than bought once.

Two audiences, two messages

The supply chain lead cares about transit time, returns and exceptions. The commercial lead cares about landed cost and what it does to margin. Same account, two different letters.

A trigger watch

New market launches, distribution changes, funding, warehouse moves and leadership changes across the list, so the approach arrives while the decision is open.

One contractor and one point of contact. No stack of tools or freelancers to manage, and no vendor list to keep track of.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the list from public and verified sources, then check every company against the criteria you set, so outreach only runs against merchants you would take a meeting with.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Cainiao Group

A countable market, reached by name.

01

The market is listable

Brands and exporters that ship across borders can be enumerated by category and destination. That is the condition where a named-account motion beats broad awareness work.

02

Two seats, one decision

Operations evaluates the network and finance signs for the cost. Reaching both on purpose, in the same account, is a channel problem rather than a content problem.

03

You keep the machine

A fixed engagement, proven on real booked conversations, then the list, the playbook, the tooling and a trained operator move to your side.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Cainiao Group.